Beacon technology entered the retailers’ lexicon a long time back. Beacons are small, wireless transmitters that are used in location technology and proximity marketing. These beacons use Bluetooth technology to send signals to other smart devices nearby.
At B2B2C Solutions, we provide the retailers with Bluetooth beacons to use it to display promotional information about the product. So when a product with the Bluetooth beacon is moved, the signal is sent to the digital display or your smartphones to show the assigned product information.