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Role of artificial intelligence in retail

  • January 5, 2021

The growth of online retail and e-commerce has thrown open a plethora of options for consumers within hand’s reach. Much so during the Covid-19 pandemic, when people chose to stay indoors. 

While in these times the brick-and-mortar shops face challenge in the retail industry, it is no doubt that people still love them. However, to compete with e-commerce, brick-and-mortal shops need to reinvent themselves, from the way they function in order to draw customers and keep them loyal to the store. 

According to a survey by shopper scape, 71 percent people have said they tend to shop in places which gives them a stress-free experience. 

Improving the store technology using Artificial Intelligence can be one efficient way to take brick-and-mortar stores to its original glory and offer people a great shopping experience. 

Role of Artificial Intelligence in retail 

AI is x-factor in the digitization process of the retail stores. It bridges the virtual experience of mobile shopping and physical experience of real-world purchase at one place. 

This helps in creating an engaging customer experience and also enhances the connection and communication between business and customers.

From understanding customer behavior and  preferences to recording new inputs cracking down huge numbers, AI enables retailers to gather more informed inputs for their business. 

Being part of the company’s daily function, virtualization also reduces the manpower required to supervise a store and gives customer the full power to steer their shopping. 

Digitizing the retail experience 

Virtualization allows the business to collect customer data while they browse through the screen. For example, in a merchandise store, customers can just lift a product to learn more about it while the digitization would offer them more information about the product on hand such as colors, size and other suggestion.

Apart from improving customer relationship, this helps the business garner a large customer analytics and insights, which would improvise their store.

How B2B2C helps you 

B2B2C’s Artificial Intelligence solution in retail helps you achieve just the same. 

Among our large offerings, passive RFID (radio-frequency) identification helps you in attendee tracking, materials management, tool tracking and capture information stored in tags. 

This enables you to set up a smart fitting room by scanning dressing room items and shoppers an access data of products, find other suggestions and provide a feed back. This also enhances prevention of shop-lifting while enables collecting customer insights. 

Similar to this, we have a lot to offer such as cutting-edge AI support to improve your business. Watch the space for more in the coming days.